SBL’s mission is to shine light and love on small brands and retailers. Our goal is to curate the best quality and most creative in branding, curation, and design.

lainy+hedaya+hoffstein+small+brand+love+directory.jpg

“None of us thought Covid would last this long, and so it’s obvious why so many businesses are suffering and closing doors. Our governments have prioritized large corporations over small businesses during lockdowns and have made it hard for so many to survive without any sort of direction, compassion, or relief. It’s up to us to take care of each other.”

— L.H.

It all began in March 2020, many of Lainy Hedaya’s clients took a turn for the worse, which inevitably affected her own business. Within weeks of coronavirus, she got a better picture of client’s stories, and how lockdowns have effected them terribly; many couldn’t receive loans, mothers not able to feed their children from loss of business, retailers having to spend all their savings on rent because traffic is down and they can’t escape their lease, and ultimately some closures. She decided to start Small Brand Love, a one-stop website curating the most amazing small brands for people shop from.